NZ Natural Water
Southern Alps Purity was the brand strapline and the imagery had to reflect that.
A location photoshoot was not an option, so existing imagery from a previous pack was given a facelift.
Sometimes animals can be tricky to photograph.
The Creative Director wanted the dog to look happy, energised and full of vitality on the packaging – but it was difficult to capture this expression on the day of the shoot, so I completed it in Photoshop.
Soft, warm, dreamy, delicious and ‘moody’ fruit was the brief for this fruit smoothie packaging.
The Creative Director wanted them to look rich, decadent and indulgent with a short depth of field.
A bespoke Christmas Card for an agency client.
The Creative Director wanted me to create an image of an exhibit display for a ‘YANKIWI’ – an American family who had emigrated to New Zealand and had dual citizenship.